About
Marketing and events professional with 15+ years of experience planning trade shows, corporate events, customer programs, incentive travel and promotions. Organized, detail-driven and good at juggling many priorities while delivering polished, professional events.
Skills
Core strengths and the tools I use every day.
Core strengths
- Trade shows and corporate events
- Event logistics
- Vendor and budget management
- Project coordination
- Customer experience
- Marketing and brand support
- ROI reporting
Technology
- Microsoft Office
- Adobe
- WordPress
- Workfront
- Concur
- ADP
- JD Edwards
- Chrome
Experience
Nearly two decades at Franklin Electric, from customer service to senior events.
Senior Events Specialist
Franklin Electric Co., Inc., Fort Wayne, Indiana
- Coordinate and help manage 100+ national, state and regional trade shows a year for the North America Water division, with budgets up to $600K and exhibits up to 1,500 sq ft.
- Plan customer appreciation events, annual sales meetings, board dinners and other programs for up to 200 guests.
- Manage logistics, timelines, vendors, exhibit houses, shipping and onsite needs from planning through completion.
- Coordinate domestic incentive programs averaging $200K per event.
- Contributed to the internal launch of the Little Giant® rebrand, tying in the company's 80th anniversary and legacy products.
- Track budgets, expenses, program metrics and partner information so projects stay accurate, on time and within budget.
Program & Events Specialist
Franklin Electric Co., Inc.
- Grew into program and event management, supporting trade shows, customer events, incentive programs and promotions.
- Organized three international incentive programs worth about $4M each, hosting up to 1,500 guests per program.
- Relaunched the Key Dealer Program with new branding, website and literature, scholarships, online directory presence, digital ads and social media.
Customer Service Representative
Franklin Electric Co., Inc.
- Managed two top customer accounts with white-glove service, tracking orders worth up to $450K.
- Resolved issues across multiple facilities on availability, delivery and service.
- Trained new hires and served as Lead Customer Service Representative during a new-acquisition integration.
Tradecraft
Two timelines of how my work has grown. Select a photo to enlarge it.
Trade shows
How my booth designs have evolved, from rustic and industrial to open and branded.
Product-forward displays
My first solo trade show, planned and executed from start to finish. A 20x20 booth featuring an integrated RFID chip scanner that brought 3D visual renderings to life on a display monitor.
Warm wood and technology
A 10x20 inline booth featuring the InLine SpecPAK pressure boosting system and highlighting its HMI panel display. The booth also supported the product launch of the Cerus XDrive controls.
Open, branded ring booths
A 30x40 booth, expanded from previous years to make room for larger Pioneer Pump and surface pumping systems.
New Orleans, Louisiana
Franklin Electric, Pioneer Pump and Little Giant together in one open, ring-hung booth, with illuminated towers carrying the Built, Trusted and Backed messages.
Events
From destination incentive trips to customer outings and family celebrations.
All-inclusive destination incentive program
We hosted 750 guests in Cancún, Mexico, for an all-inclusive, week-long stay.
All-inclusive destination incentive program
Hosted over two weeks in two waves of 300+ participants.
Hosted in Scottsdale, Arizona
A golf outing and evening receptions under string lights for the corporate sales team.
New Orleans, Louisiana
A customer appreciation reception on a rooftop at sunset, with views of the New Orleans skyline.
Hosted on location at the Franklin Electric corporate facility
An on-site dinner with custom menus, table numbers and branded details throughout the room.
Worth Pickard Family Picnic
Held in Myrtle Beach, South Carolina. A ballroom family picnic themed “Together Again,” with giant lawn games for guests of all ages.
The National WWII Museum, New Orleans, Louisiana
A customer appreciation evening in the museum atrium beneath historic aircraft, with “Engineering True Partnerships” on the screens and flag-themed tables.
Highlights
A few projects I'm proud of.
International incentive trips
About $4M each, up to 1,500 guests per program.
Little Giant® launch event
An employee engagement event that celebrated the 80th anniversary and legacy products.
Key Dealer Program
New branding, website, scholarships, digital advertising and social media support.
Education and community
Learning and giving back.
Indiana Wesleyan University
Bachelor of Science, Marketing. Marion, IN, May 2019.
Certified Trade Show Marketer
CTSM coursework completed. Certification pending final exam and portfolio submission.
United Way of Allen County
Corporate representative, 2013 to 2021. Supported the Kindergarten Countdown Program, Community Harvest food drives and corporate auction coordination.
First Reformed Church, Bluffton
Coordinated youth and adult programs, 2015 to 2021.
Family businesses
Launched two family businesses and provide ongoing marketing strategy and consultation.